Privacy Policy

1. Information We Collect

We collect information you provide directly to us when you create an account, book an adventure, contact us, or interact with our services. This may include:

• Personal Information: Name, email address, phone number, postal address, date of birth, and emergency contact details
• Payment Information: Credit card details, billing address, and payment history
• Adventure Preferences: Activity preferences, skill levels, dietary restrictions, and medical conditions relevant to safety
• Communication Data: Messages you send us, feedback, reviews, and survey responses
• Technical Information: IP address, browser type, device information, and website usage data

2. How We Use Your Information

We use the information we collect to provide, maintain, and improve our services. Specifically, we use your information to:

• Process bookings and provide adventure tourism services
• Ensure your safety during outdoor activities and expeditions
• Communicate with you about your bookings, account, and our services
• Send you marketing communications with your consent
• Improve our website, services, and customer experience
• Comply with legal obligations and protect our rights
• Analyze usage patterns and optimize our website performance

3. Information Sharing and Disclosure

We do not sell, rent, or share your personal information with third parties except in the following circumstances:

• Service Providers: We share information with trusted partners who help us operate our business, such as payment processors, booking systems, and email service providers
• Safety Requirements: We may share relevant medical or emergency information with guides, medical professionals, or rescue services when necessary for your safety
• Legal Compliance: We may disclose information when required by law, regulation, or legal process
• Business Transfers: Information may be transferred if our company is acquired or merged with another organization

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security measures include:

• SSL encryption for data transmission
• Secure servers and database encryption
• Regular security audits and updates
• Access controls and employee training
• Secure payment processing through certified providers

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyze website traffic, and understand user preferences. Our website uses:

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand how visitors use our website
• Marketing Cookies: Used to deliver relevant advertising with your consent
• Preference Cookies: Remember your settings and preferences

You can control cookie settings through your browser preferences or our cookie consent manager.

6. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request access to your personal information we hold
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal requirements)
• Portability: Request a copy of your data in a portable format
• Opt-out: Unsubscribe from marketing communications
• Restriction: Request limitation of processing under certain circumstances

To exercise these rights, please contact us using the information provided below.

7. International Data Transfers

Summit Active Co. operates in Canada, and your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for international transfers, including:

• Standard contractual clauses approved by relevant authorities
• Adequacy decisions for countries with equivalent privacy protection
• Certification schemes and codes of conduct

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Generally, we retain:

• Account information: For the duration of your account plus 3 years
• Booking and payment data: For 7 years for tax and legal compliance
• Marketing data: Until you opt-out or withdraw consent
• Safety and medical information: For 10 years for liability purposes

9. Children's Privacy

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

10. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date. Your continued use of our services constitutes acceptance of the updated policy.

12. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: